Equify Financial announced a change in its leadership team in January 2024, signaling a new chapter in our company’s journey. Patrick Hoiby, a longstanding figure within the organization, has been promoted from President to Chief Executive Officer (CEO). This shift reinforces our commitment to integrity and innovative financial solutions while positioning the company for further growth and influence in the commercial equipment finance industry.
Welcoming A New Era of Leadership
Hoiby, an essential part of Equify Financial since its inception, is ready to take on the title of CEO. With his extensive experience and dedication to Equify’s core values, this promotion reinforces our leadership team’s focus on resilience, integrity, honesty, and forward-thinking.
Hoiby’s Vision for Equify Financial
Hoiby reaffirmed his commitment to leading Equify with integrity, a cornerstone of our operations from the beginning. Hoiby says he intends to uphold and strengthen this commitment.
Hoiby shared his vision for the future of Equify saying, “Stepping into the role of CEO at Equify Financial is an opportunity to further the vision we’ve nurtured together. I am deeply honored by the trust placed in me to lead Equify into its future. Since founding the company with the support and guidance of the Wilks family, my commitment has been to lead with integrity and always focus on financial solutions for those in the sectors we support. We will continue to innovate and grow, always keeping our customers’ success and the well-being of our team at the forefront of everything we do. As a team, we will build on our achievements and face new challenges with the same resilience and determination that have always defined us.”
As CEO, Hoiby envisions a future where Equify continues to grow. He emphasized the importance of fostering a culture of innovation and embracing new challenges with resilience and determination.
A Customer-Centric Approach
Equify remains steadfast in its commitment to providing customer-centric service. We intend to expand our reach and continue to meet the changing needs of every industry we serve with integrity, grit, and a solution-focused approach to building every customer relationship.
Equify’s leadership transition signifies a bold step toward the future. As we begin our next chapter, we remain committed to driving growth and delivering impactful solutions in commercial equipment financing.
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