A Different Kind of Equipment Lender
Our dedicated team brings unmatched industry expertise and a creative approach to delivering equipment financing that works for your business.
We’re Built Around Your Business—and Invested in Your Success
At Equify, relationships come first. Our team brings together experience, integrity, and a commitment to understanding the businesses we serve. Every customer works with financing professionals focused on practical solutions and real results.
Our leaders set the tone by living the values that define Equify—partnership, responsiveness, and accountability. That culture shapes how we approach every customer and every deal. Since 2011, Equify has secured more than $3 billion in working capital for over 1,400 businesses, helping companies access the equipment and capital they need to grow.
Meet the leadership team behind our customers’ success.
Pat Hoiby
Chief Executive Officer
[Hidden]
Equify Financial offers equipment loan and lease options for purchase or refinance, debt consolidation, and line of credit products backed by your assets. Although we specialize in the construction, energy, and transportation industries, we fund any essential equipment you need for your business, new or used.
Examples of equipment we’ve helped our customers purchase include:
- Concrete equipment
- Power generation
- Earthmoving equipment
- Compaction equipment
- Material handling equipment
- Aerial equipment
- Light towers
- Wireline trucks
- Trucks
- Trailers
- Crane trucks
- Cranes
- Frac pumps
- Electric frac pumps
- Nitrogen pumps
- Cement pumps
- Well service equipment
- Well service rigs
- Well service trucks
- Pipe handlers
- Power swivels
- Snubbing units
- Crew trailers
- Well service components
- Pipe trailers
- Shipping containers
- New or used trucks, all classes
- Trailers
- Flatbeds
- Vocational vehicles
- Over-the-Road vehicles
- Heavy hauling equipment
- Medium-duty trucks
- Concrete trucks
- Car haulers
- And more
Equify is an independent lender and offers equipment financing for any industry. Contact us to learn more about our financing solutions, and tell us what you’d like to buy.
Biography
With over 30 years in equipment finance, Pat founded Equify alongside a dedicated team of seasoned professionals and a private investment group. Building on experience from Associates Commercial Corp and Financial Federal Credit, he set out to create a truly client-centric lender defined by integrity, transparency, and the agility to deliver innovative solutions for customers.
Kent Hammett
Chief Credit Officer
[Hidden]
Equify Financial offers equipment loan and lease options for purchase or refinance, debt consolidation, and line of credit products backed by your assets. Although we specialize in the construction, energy, and transportation industries, we fund any essential equipment you need for your business, new or used.
Examples of equipment we’ve helped our customers purchase include:
- Concrete equipment
- Power generation
- Earthmoving equipment
- Compaction equipment
- Material handling equipment
- Aerial equipment
- Light towers
- Wireline trucks
- Trucks
- Trailers
- Crane trucks
- Cranes
- Frac pumps
- Electric frac pumps
- Nitrogen pumps
- Cement pumps
- Well service equipment
- Well service rigs
- Well service trucks
- Pipe handlers
- Power swivels
- Snubbing units
- Crew trailers
- Well service components
- Pipe trailers
- Shipping containers
- New or used trucks, all classes
- Trailers
- Flatbeds
- Vocational vehicles
- Over-the-Road vehicles
- Heavy hauling equipment
- Medium-duty trucks
- Concrete trucks
- Car haulers
- And more
Equify is an independent lender and offers equipment financing for any industry. Contact us to learn more about our financing solutions, and tell us what you’d like to buy.
Biography
Kent brings nearly 20 years of equipment finance expertise to Equify. A 2006 graduate of The University of Texas at Austin, he joined Equify in 2012 as Credit Manager. Kent defined Equify’s credit and underwriting policy, then built our operations function from a small core group into multiple specialized departments, including credit, documentation, asset management, and customer service.
Michael Jones
Chief Financial Officer
[Hidden]
Equify Financial offers equipment loan and lease options for purchase or refinance, debt consolidation, and line of credit products backed by your assets. Although we specialize in the construction, energy, and transportation industries, we fund any essential equipment you need for your business, new or used.
Examples of equipment we’ve helped our customers purchase include:
- Concrete equipment
- Power generation
- Earthmoving equipment
- Compaction equipment
- Material handling equipment
- Aerial equipment
- Light towers
- Wireline trucks
- Trucks
- Trailers
- Crane trucks
- Cranes
- Frac pumps
- Electric frac pumps
- Nitrogen pumps
- Cement pumps
- Well service equipment
- Well service rigs
- Well service trucks
- Pipe handlers
- Power swivels
- Snubbing units
- Crew trailers
- Well service components
- Pipe trailers
- Shipping containers
- New or used trucks, all classes
- Trailers
- Flatbeds
- Vocational vehicles
- Over-the-Road vehicles
- Heavy hauling equipment
- Medium-duty trucks
- Concrete trucks
- Car haulers
- And more
Equify is an independent lender and offers equipment financing for any industry. Contact us to learn more about our financing solutions, and tell us what you’d like to buy.
Biography
Mike joined Equify in 2023, bringing 30 years of finance and fintech leadership to our executive team. A Drake University graduate with a BS in Business Administration and an MBA in Finance and Economics from the University of Iowa, Mike is also a Chartered Financial Analyst (CFA®) charter holder.
Emily Titus
Chief of Staff
[Hidden]
Equify Financial offers equipment loan and lease options for purchase or refinance, debt consolidation, and line of credit products backed by your assets. Although we specialize in the construction, energy, and transportation industries, we fund any essential equipment you need for your business, new or used.
Examples of equipment we’ve helped our customers purchase include:
- Concrete equipment
- Power generation
- Earthmoving equipment
- Compaction equipment
- Material handling equipment
- Aerial equipment
- Light towers
- Wireline trucks
- Trucks
- Trailers
- Crane trucks
- Cranes
- Frac pumps
- Electric frac pumps
- Nitrogen pumps
- Cement pumps
- Well service equipment
- Well service rigs
- Well service trucks
- Pipe handlers
- Power swivels
- Snubbing units
- Crew trailers
- Well service components
- Pipe trailers
- Shipping containers
- New or used trucks, all classes
- Trailers
- Flatbeds
- Vocational vehicles
- Over-the-Road vehicles
- Heavy hauling equipment
- Medium-duty trucks
- Concrete trucks
- Car haulers
- And more
Equify is an independent lender and offers equipment financing for any industry. Contact us to learn more about our financing solutions, and tell us what you’d like to buy.
Biography
Emily joined Equify in 2022 and serves as Chief of Staff. A graduate of Western Michigan University, she built an early foundation in communications, public relations, administration, and event leadership. Emily brings a thoughtful, organized style to her work and reflects the same team-first mindset Equify celebrates across its organization.
Rick Paryl
VP of Credit
[Hidden]
Equify Financial offers equipment loan and lease options for purchase or refinance, debt consolidation, and line of credit products backed by your assets. Although we specialize in the construction, energy, and transportation industries, we fund any essential equipment you need for your business, new or used.
Examples of equipment we’ve helped our customers purchase include:
- Concrete equipment
- Power generation
- Earthmoving equipment
- Compaction equipment
- Material handling equipment
- Aerial equipment
- Light towers
- Wireline trucks
- Trucks
- Trailers
- Crane trucks
- Cranes
- Frac pumps
- Electric frac pumps
- Nitrogen pumps
- Cement pumps
- Well service equipment
- Well service rigs
- Well service trucks
- Pipe handlers
- Power swivels
- Snubbing units
- Crew trailers
- Well service components
- Pipe trailers
- Shipping containers
- New or used trucks, all classes
- Trailers
- Flatbeds
- Vocational vehicles
- Over-the-Road vehicles
- Heavy hauling equipment
- Medium-duty trucks
- Concrete trucks
- Car haulers
- And more
Equify is an independent lender and offers equipment financing for any industry. Contact us to learn more about our financing solutions, and tell us what you’d like to buy.
Biography
Rick joined Equify in 2013 and serves as Vice President of Credit at Equify. Rick’s career and breadth of knowledge includes credit risk management, commercial lending, and operations leadership – with prior roles at CitiCapital Commercial Corp., New York Life, and Associates Commercial Corp. before joining Equify.
Lisa Burks
VP of Loan Administration & Closing
[Hidden]
Equify Financial offers equipment loan and lease options for purchase or refinance, debt consolidation, and line of credit products backed by your assets. Although we specialize in the construction, energy, and transportation industries, we fund any essential equipment you need for your business, new or used.
Examples of equipment we’ve helped our customers purchase include:
- Concrete equipment
- Power generation
- Earthmoving equipment
- Compaction equipment
- Material handling equipment
- Aerial equipment
- Light towers
- Wireline trucks
- Trucks
- Trailers
- Crane trucks
- Cranes
- Frac pumps
- Electric frac pumps
- Nitrogen pumps
- Cement pumps
- Well service equipment
- Well service rigs
- Well service trucks
- Pipe handlers
- Power swivels
- Snubbing units
- Crew trailers
- Well service components
- Pipe trailers
- Shipping containers
- New or used trucks, all classes
- Trailers
- Flatbeds
- Vocational vehicles
- Over-the-Road vehicles
- Heavy hauling equipment
- Medium-duty trucks
- Concrete trucks
- Car haulers
- And more
Equify is an independent lender and offers equipment financing for any industry. Contact us to learn more about our financing solutions, and tell us what you’d like to buy.
Biography
Lisa joined Equify in 2020 and brings deep expertise in loan administration, documentation, and closing to Equify. A Certified Lease & Finance Professional (CLFP), she is known for her depth of knowledge of loan documentation and lien perfection, as well as her collaborative, team-first leadership style. Lisa’s contributions were recognized in 2025 when she was named one of Monitor’s Top 50 Women in Equipment Finance.
Ritzon Fernandez
SVP of Sales
[Hidden]
Equify Financial offers equipment loan and lease options for purchase or refinance, debt consolidation, and line of credit products backed by your assets. Although we specialize in the construction, energy, and transportation industries, we fund any essential equipment you need for your business, new or used.
Examples of equipment we’ve helped our customers purchase include:
- Concrete equipment
- Power generation
- Earthmoving equipment
- Compaction equipment
- Material handling equipment
- Aerial equipment
- Light towers
- Wireline trucks
- Trucks
- Trailers
- Crane trucks
- Cranes
- Frac pumps
- Electric frac pumps
- Nitrogen pumps
- Cement pumps
- Well service equipment
- Well service rigs
- Well service trucks
- Pipe handlers
- Power swivels
- Snubbing units
- Crew trailers
- Well service components
- Pipe trailers
- Shipping containers
- New or used trucks, all classes
- Trailers
- Flatbeds
- Vocational vehicles
- Over-the-Road vehicles
- Heavy hauling equipment
- Medium-duty trucks
- Concrete trucks
- Car haulers
- And more
Equify is an independent lender and offers equipment financing for any industry. Contact us to learn more about our financing solutions, and tell us what you’d like to buy.
Biography
Ritzon joined Equify in 2025, bringing 17 years of structured and equipment finance experience. A graduate of the University of Georgia’s Terry College of Business, he previously served as Executive Director of Structured & Equipment Finance at Caterpillar Financial Services.
Tamara Hoiby
VP of Risk Services
[Hidden]
Equify Financial offers equipment loan and lease options for purchase or refinance, debt consolidation, and line of credit products backed by your assets. Although we specialize in the construction, energy, and transportation industries, we fund any essential equipment you need for your business, new or used.
Examples of equipment we’ve helped our customers purchase include:
- Concrete equipment
- Power generation
- Earthmoving equipment
- Compaction equipment
- Material handling equipment
- Aerial equipment
- Light towers
- Wireline trucks
- Trucks
- Trailers
- Crane trucks
- Cranes
- Frac pumps
- Electric frac pumps
- Nitrogen pumps
- Cement pumps
- Well service equipment
- Well service rigs
- Well service trucks
- Pipe handlers
- Power swivels
- Snubbing units
- Crew trailers
- Well service components
- Pipe trailers
- Shipping containers
- New or used trucks, all classes
- Trailers
- Flatbeds
- Vocational vehicles
- Over-the-Road vehicles
- Heavy hauling equipment
- Medium-duty trucks
- Concrete trucks
- Car haulers
- And more
Equify is an independent lender and offers equipment financing for any industry. Contact us to learn more about our financing solutions, and tell us what you’d like to buy.
Biography
Tamara serves as Vice President of Risk Services at Equify. She brings a seasoned management perspective, sound judgment, and an organized, strategic approach to supporting Equify’s risk services function and broader operational priorities across the company.
Chris Meeks
VP of Capital Markets
[Hidden]
Equify Financial offers equipment loan and lease options for purchase or refinance, debt consolidation, and line of credit products backed by your assets. Although we specialize in the construction, energy, and transportation industries, we fund any essential equipment you need for your business, new or used.
Examples of equipment we’ve helped our customers purchase include:
- Concrete equipment
- Power generation
- Earthmoving equipment
- Compaction equipment
- Material handling equipment
- Aerial equipment
- Light towers
- Wireline trucks
- Trucks
- Trailers
- Crane trucks
- Cranes
- Frac pumps
- Electric frac pumps
- Nitrogen pumps
- Cement pumps
- Well service equipment
- Well service rigs
- Well service trucks
- Pipe handlers
- Power swivels
- Snubbing units
- Crew trailers
- Well service components
- Pipe trailers
- Shipping containers
- New or used trucks, all classes
- Trailers
- Flatbeds
- Vocational vehicles
- Over-the-Road vehicles
- Heavy hauling equipment
- Medium-duty trucks
- Concrete trucks
- Car haulers
- And more
Equify is an independent lender and offers equipment financing for any industry. Contact us to learn more about our financing solutions, and tell us what you’d like to buy.
Biography
Chris brings more than 25 years of experience in financial services. He leads Equify’s Capital Markets division, delivering competitive, customized financing solutions that support sustainable client growth. Chris holds a bachelor’s degree in Business Management from the University of West Georgia.
Kei Lehigh
President of Business Funding
[Hidden]
Equify Financial offers equipment loan and lease options for purchase or refinance, debt consolidation, and line of credit products backed by your assets. Although we specialize in the construction, energy, and transportation industries, we fund any essential equipment you need for your business, new or used.
Examples of equipment we’ve helped our customers purchase include:
- Concrete equipment
- Power generation
- Earthmoving equipment
- Compaction equipment
- Material handling equipment
- Aerial equipment
- Light towers
- Wireline trucks
- Trucks
- Trailers
- Crane trucks
- Cranes
- Frac pumps
- Electric frac pumps
- Nitrogen pumps
- Cement pumps
- Well service equipment
- Well service rigs
- Well service trucks
- Pipe handlers
- Power swivels
- Snubbing units
- Crew trailers
- Well service components
- Pipe trailers
- Shipping containers
- New or used trucks, all classes
- Trailers
- Flatbeds
- Vocational vehicles
- Over-the-Road vehicles
- Heavy hauling equipment
- Medium-duty trucks
- Concrete trucks
- Car haulers
- And more
Equify is an independent lender and offers equipment financing for any industry. Contact us to learn more about our financing solutions, and tell us what you’d like to buy.
Biography
Kei brings more than 30 years of commercial finance experience to Equify as President of Business Funding. His background spans leadership roles at Citigroup, Wells Fargo Capital Finance, Bell Bank, and UMB Bank, where he built expertise across factoring, asset-based lending, receivables finance, portfolio management, business development, and credit risk. Kei leads with transparency, strategic vision, and a client-first mindset.
Join the Equify Team
If you have experience in the equipment financing industry and want to work within a dynamic and collaborative team to find financing solutions for our customers, we want to talk with you.