Interested in used equipment? Take a look at our inventory HERE.

Equify Financial white logo usage is restricted to Equify Financial internal use only.

An Equipment Finance Company With a Mission

We think like you think. We listen to your story and meet you where you are. Equify strives to be the equipment finance company you need, and a partner that shares your vision of growth.

Equify Financial is an equipment finance company

Redefining Financial Relationships

Our team is made up of people who understand your industry and are willing to work with you through times of growth as well as times of challenge.

Our purpose is to redefine financial relationships. An Equify employee’s level of engagement and passion for finding workable solutions for your business can only be surpassed by their integrity, ability to listen, and willingness to serve.

Our Mission

Our mission is to change the face of equipment finance. We’re not a bank, and we don’t have a rigid approval structure. Instead, we’re here to help empower businesses of all sizes with financial solutions designed for each customer. We find a way to say yes.

Our Core Values

Equify Financial Favicon


We take the time to understand your business and work tirelessly to provide the right innovative and flexible financing solutions you need. Our team is accessible to you at every level, whenever you need us.

Equify Financial Favicon


Instead of focusing solely on your company’s credit rating and balance sheets, we will listen to your needs and goals and understand your vision for the future.

Equify Financial Favicon


Long-term customer relationships are built on mutual trust and respect. We prioritize transparency, honesty, and open communication in everything we do. Sometimes, there’s a better option for your business, and we’ll tell you that.

Equify Financial Favicon


We’re passionate about helping businesses reach their full potential. We find a solution when any other equipment finance company would just say no.

Equify Financial Favicon


Our service to our customers and our industry doesn’t stop at financing. We support our customers anytime, and we’re always here to help you find a way to succeed. We also strive to improve our industry and the communities where we live and work through charitable causes.

Our Story

Equify Financial started like many of our long-time customers, and we remember and honor that struggle each time we sit down at a kitchen table, an office, or a boardroom and talk with business owners.

After several years of success in the equipment finance industry and with the support of a few key individuals, Pat Hoiby started the company in 2011 with a core team of trusted, experienced finance professionals who wanted to make a difference for businesses. Amid initial struggles and growing pains, Equify Financial established a different kind of independent finance business model that was more personal and flexible than any of its competitors.

It wasn’t easy, but it was worth it.

In 2023, that small equipment finance company built by Pat Hoiby became a major industry force with an inaugural securitization of almost $158M in asset-backed structured finance loans. Equify Financial continues to expand our structured finance service and now offers equipment dealer and vendor financing. Yet, regardless of our growth, we never lose sight of our defining purpose.

Equify is redefining financial relationships, one customer at a time.

Our Customers

With a diverse portfolio of financial products and services, we have the tools to help businesses across a wide range of industries achieve their full potential. Industries we serve have grown to include:

Equify Financial funds construction projects


Oil and gas project funding
Industrial services and energy
Equify Financial funds transportation fleets


We’re not done expanding our team and serving more industries. If your industry isn’t listed, reach out anyway. Let’s talk about how the Equify team and resources can help your company reach its full potential, whether it’s right now through financing a single piece of equipment or down the road to free up the cash flow you need for investing in your growing business.

Partner with an Equipment Finance Company that Gets It.

At Equify Financial, we believe success is built on strong relationships, trust, and mutual respect. That’s why when you partner with us, you can trust that you’re working with a team of dedicated professionals committed to your success.

If you have questions about how Equify Financial can serve your business and help you grow, send us a message. We’d be honored to speak with you about your needs and explore how Equify solutions can serve you.