An Equipment Finance Company that understands your capital needs.

Our team is committed to providing tailored lending solutions that simplify access to capital.

Redefining Financial Relationships

Our team is made up of people who think creatively about lending solutions and can guide you through even the most complex capital challenges.

Equify Financial has secured nearly

$3B in working capital for more than 1,400 businesses since 2011.

Serving our customers is the heart of what we do

Our Core Values

Engaged

We take the time to understand your business and work tirelessly to provide the right innovative and flexible financing solutions you need. Our team is accessible to you at every level, whenever you need us.

Listen

We go beyond the numbers—taking time to understand the complexity of your operation and the business objectives that drive your decisions.

Integrity

Long-term relationships are built on trust—and that starts with transparency. We’ll never misrepresent terms, and we pride ourselves on making sure every customer knows they can trust their lender. You’ll always get honest answers, clear communication, and a partner who puts your best interests first.

Passion

We’re passionate about helping businesses reach their full potential. We craft creative lending solutions that others cannot.

Service

Our service doesn’t stop at funding. Our team works together to support customers for the long term—offering guidance, creative solutions, and a commitment to your ongoing success. We also believe in giving back, and we encourage our team to support the communities where we live and work through meaningful causes and charitable efforts.

ENGAGED

We take the time to understand your business and work tirelessly to provide the right innovative and flexible financing solutions you need. Our team is accessible to you at every level, whenever you need us.

Listen

We go beyond the numbers—taking time to understand the complexity of your operation and the business objectives that drive your decisions.

Integrity

Long-term relationships are built on trust—and that starts with transparency. We’ll never misrepresent terms, and we pride ourselves on making sure every customer knows they can trust their lender. You’ll always get honest answers, clear communication, and a partner who puts your best interests first.

Passion

We’re passionate about helping businesses reach their full potential. We craft creative lending solutions that others cannot.

Service

Our service doesn’t stop at funding. Our team works together to support customers for the long term—offering guidance, creative solutions, and a commitment to your ongoing success. We also believe in giving back, and we encourage our team to support the communities where we live and work through meaningful causes and charitable efforts.

Our Story

At Equify Financial, we know that securing capital is about more than just numbers—it’s about partnership. Since our founding in 2011, we’ve answered the call of entrepreneurs who wanted more than a loan; they wanted a team that truly listens, understands their goals, and delivers innovative financing tailored to their situation. From that very first conversation to every deal we close today, our collaborative approach transforms lending into an art form.

Our founder, Pat Hoiby, saw the power of creative financing firsthand when a customer leveraged a custom solution to overcome a critical growth hurdle. That success ignited a vision: build a diverse team of financial experts, strategists, and relationship builders dedicated to the middle-market industrial sector. We’ve carried that collective ambition forward, ensuring every client benefits from decades of combined industry expertise.

It wasn’t easy, but it was worth it

What started as an equipment finance company has grown into a strategic partner for businesses across a range of industries. While our solutions have expanded, our purpose remains the same: to help move businesses forward with creative financing solutions built around their goals.

Equify is redefining financial relationships, one customer at a time.

Our Customers

Our customers have experienced the powerful transformation that our unique approach offers. They find not just access to capital, but peace of mind, knowing that they can continue to operate, grow, and even acquire competitors with confidence. Some of the industries currently serve are:

We’re continuously expanding our capabilities. If your industry isn’t listed, reach out anyway. Let’s talk about how the Equify team and resources can help your company reach its full potential—whether it’s financing a single piece of equipment today or planning ahead for future opportunities, we’re here to help you access the capital you need to grow.

Partner with an Equipment Finance Company that Gets It

At Equify Financial, we believe success is built on strong relationships, trust, and mutual respect. That’s why when you partner with us, you can trust that you’re working with a team of dedicated professionals committed to your success.

If you have questions about how Equify Financial can serve your business and help you grow, send us a message. We’d be honored to speak with you about your needs and explore how Equify solutions can serve you.

We understand the frustration and uncertainty that come with one-size-fits-all lending options. That’s why empathy drives everything we do—listening carefully, valuing your story, and guiding you through a transparent process. Whether you’re expanding a fleet, managing seasonal demand, or pursuing an acquisition, we tailor each financing structure to your needs, never the other way around.

As a relationship-focused equipment finance company, our out-of-the-box lending solutions have empowered more than 1,400 businesses to secure over $3 billion in capital over the past decade. By focusing on relationships instead of paperwork, we stand apart from institutional lenders and deliver the agility and creativity your business deserves.

The result is more than peace of mind. Our clients gain confidence to grow faster, operate more efficiently, and seize new opportunities—knowing they have a dedicated partner in their corner. It’s this sense of empowerment that fuels our commitment every day.

At Equify Financial, teamwork is our cornerstone. Together, we’ll navigate the complexities of financing and write the next chapter of your business story—one defined by growth, resilience, and success. Join us, and let’s unlock what’s possible.