Construction equipment dealer sales are fast-paced and highly competitive. Understanding your customers’ financing challenges is essential for building successful partnerships that close deals. You’re the bridge between businesses and the machinery they need to thrive.
Here’s a look at the common financing hurdles your customers face and how Equify Financial structures our application process to help them overcome each challenge.
Understanding diverse financing options
Your customers often need help with the variety of financing options available. From traditional loans to leasing arrangements and lines of credit, each option has complexities that can be very confusing for your customers.
Equify Financial ensures our dealers understand each financial option available and its related business implications. This in-depth information and guidance helps you help your customers make informed decisions that align with their equipment needs and financial goals.
When captive and bank finance options are not available another option for your customers is to find a financing partner with the ability to create custom financing solutions. An independent, direct lender, like Equify Financial, can provide the flexibility to approve many B and C credit customers.
Cash flow constraints
Cash flow limitations frequently hinder a customer’s ability to purchase equipment outright. Leasing or financing options can offer a lifeline, but understanding the impact of each option on cash flow is crucial. Equify Financial gives you the tools to guide your customers through the details of interest rates, payment terms, and overall financial stability, helping you get them across the finish line of buying equipment. We want to empower you to educate your customers about the best option for them so you can develop a customer for life.
Equipment lifecycle
The rapid evolution of technology can make equipment obsolete more quickly than anticipated. Your customers face the challenge of aligning financing or leasing terms with equipment lifecycles. Supporting them in planning upgrades, evaluating equipment lifespan, and strategizing investments helps them make sound decisions that balance their current construction equipment needs with innovation and smart investing.
Credit challenges
Establishing creditworthiness can be a significant hurdle for many customers, especially smaller businesses or sole proprietorships. As a construction equipment dealer, connecting customers with specialized financing entities, like Equify Financial, to provide insights into alternative financing can help them navigate credit challenges more effectively.
Construction equipment dealer informed guidance
By equipping yourself with insights into your customers’ challenges and how Equify Financial can help, you can provide enhanced support and guidance to help them overcome financing hurdles. You can be confident when you recommend Equify Financial solutions to your customers; we’ll be there to support them and back up our promises, for the life of their financing needs.
Let’s work together to overcome customer challenges and pave the way for mutual success. Contact your local Equify Financial representative to discuss how we can help build customized financial solutions that help your customers find the financing options they need, allowing you to sell more equipment and grow a successful dealership.
